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Branding · 2019

Bendito Mal

Label design

Bendito Mal — Label design

Label identity for a craft beverage, with a strong personality and clear reading on the shelf.

The challenge

The brand competed on a crowded shelf and needed to stand out without losing clarity in the mandatory information.

The solution

We created a high-contrast label with characterful typography and a hierarchy that keeps the product name visible from a distance.

Results

  • A label with real shelf presence
  • Readable regulatory information without cluttering the piece
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