Communication · 2021

ROCHE

Internal communication and social media messaging

A messaging system and set of pieces for the internal communication and social media of an international pharmaceutical company.

The challenge

Corporate information reached employees through many channels with no clear hierarchy, which diluted the key messages.

The solution

We defined a message structure by audience and a family of reusable templates for internal communication and social media, with usage guides for the team.

Results

Consistent messages between office and field teams
Faster production of pieces for the internal team

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