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Branding · 2020

SMD

Label design

SMD — Label design

A family of labels for a product line, with visual hierarchy and regulatory compliance.

The challenge

The line had many variants and each label was designed separately, which created inconsistencies.

The solution

We created a label system with a common grid, color differentiation and production-ready technical specifications.

Results

  • A product family recognizable on the shelf
  • Fewer errors in label production
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